Why not everyone is creative -- and it matters

The innovation in your entire business rests on a tiny few. We treat corporate creativity like a democratic resource. It isn't. The hard science shows that genuine creative output is aggressively Pareto distributed. Think of Price's law. The square root of your workforce generates 50% of your creative value.

If you have 100 staff, 10 of them are driving the innovation engine. Here's the hidden trap for management. Those high output innovators are the first to jump ship when conditions degrade, because they have the strongest reputations and the most transferable skills. Failing to protect to nurture this rare group doesn't make a workplace fair.

It just makes it blind. Discover how to identify and shield your co-creative talent before you lose them. Watch the series finale on the channel.